How to generate a solid virally expanding customer base while being credit savvy!
1) Send 5 credits to the prospective customer using the ‘Share Credits’ button on the CINCH.
Customise the email you are sending. Here is an example that I have done (please email me with any further suggestions ):
HEADING – ‘Don’t Open This Until We Talk in Person’
Hello (name) ,
We are excited to send you 5 FREE DubLi credits so you can check out a brand new fun and exciting online REVERSE AUCTION concept that has just opened up in Australia. In these UNIQUE auctions the price of brand new fully warranted products goes DOWN instead of UP
Picture yourself buying a US$1079 Apple IMac for just $12, a US$500 Visa Gift card for $85 or a US$37,000 Mercedes Benz for $8000.50?
Some have already done just that!
We use a system developed by DubLi called the CINCH to assist customers like yourself. Download CINCH to have a secure desktop shopping application that streamlines the process of bidding in the auctions. The CINCH connects you to the DubLi auctions and global shopping portal so you can start shopping - and saving - with just one click!
Forget navigating to a web site and then trying to find your username and password. Because CINCH sits on your desktop, all you do is click once and you're taken directly to DubLi, logged in and ready to go!
There may be two brief downloads (Adobe Air and Flash) if they are not already on your computer.
Another great customer benefit is the DubLi GUARANTEE that your auction purchase is the LOWEST price you'll find anywhere! If you find it for less within two weeks, you'll get a refund for the difference PLUS AN ADDITIONAL 10%.
I have sent you 5 FREE credits just to show you how it works. You can register and use the free credits immediately, however I am happy to speak with you when you are near a computer to fully explain the auctions and their benefits.
Please keep in mid that you can only bid on the items that have an Australian Flag icon. Click the 'Australia/NZ' link on the screens left to show all products. Due to our strong dollar at the moment , these products are already up to 20% off the LOWEST price that we pay in Australia BEFORE the reverse auction even starts.
In March 2010, during the next phase of their entry to our market, we will be offered an enhanced local product range to bid on and also an initial online shopping portal with over 500 major Australian retail chains and stores with more incentives and discounts.
Click ##Redeem Credits Link## for your free credits.
You can purchase other DubLi credits on the site to enable you to buy well known, brand new consumer items from iphones to luxury cars at savings of up to 99%.
I will send you a further 5 FREE DUBLI CREDITS after you purchase your first 10 credits, so let me know when you do..
Hope you grab a bargain soon...Sincerely,
Your Name
2) Call the person that you sent the email to and set up a time to speak with them when they are on their computer
The email may have gone to their ‘Junk’ folder. Help them show any future emails from DubLi as ‘safe sender’ (usually a right click on the email and ‘add to safe sender list)
3) Use the script to the right to go through the site (don’t forget that built into the script is a mechanism to, in a subtle way determine their interest in a DubLi License – whether they are interested in this or not they can still be registered as a customer )
Highlight the benefits of DubLi launching Australia/NZ in this fashion:
· Launch in a market with existing volume / quicker price drops
· Starting Price already lower that AU/NZ retail prices . This combined with reverse auction will more
than offset any additional freight charge.
· Strong $AU/$US – near parity - credits cheaper and cost of item better for us.
· Many people shop from US now- up to date products , delivery times have increased
4) You can help them register and download the cinch and then use the credits to look at some items.
Show them how to buy more credits and explain the ‘Tell a Friend ‘ system and its benefit to them (free credits) .
5) Offer them another 5 free credits for the first 10 credits that they buy (ask them to email you
when they have)
6) Tell them you will keep in touch with informative emails and by phone to see how they are going. If they
are interested in the License proceed as per ‘Getting Started’ system / email template A etc.
You obviously need to familiarise yourself with the new look site before sending out credit invitations. Bid on some auctions and you can then speak from personal knowledge and experience.
Supporting Your Success
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